Last Friday, the Star Wars marketing machine turned on the ignition with ‘Triple Force Friday.’ This marked the initial release of merchandise for the upcoming Disney + show The Mandalorian, the video game, Jedi: Fallen Order, and of course, The Rise of Skywalker. The popular Black Series figures with special “carbonized” packaging were among the most anticipated items.
This was the fourth installment of Force Friday. However, there was a lack of participation from retail stores this time around. Walmart only held a handful of midnight release events, and Target didn’t have any at all. Those who went to a participating store during regular business hours discovered there weren’t that many items made available.
Reports indicate Disney held back nearly “70%” of the merchandise to avoid spoilers for Episode 9. Plus, the divineness of The Last Jedi some retailers cautious.
Unfortunately, Triple Force Friday might represent how far the franchise has fallen since 2015. Still, even with some hiccups along the way, I had a fun time hunting for the newest goods from a galaxy far, far away. I hope you enjoy my video, and may the Force be with you.
PS: I drop a swear at the 3:13 mark of the video.